Microsoft's LinkedIn already boasts AI-driven tools for both users and recruiters, but the company seems poised to significantly enhance its AI capabilities. According to a report from Business Insider, Microsoft plans to allocate more AI computing resources to a new initiative called "LinkedIn Copilot." The term "Copilot" has been used by Microsoft to denote AI chatbots integrated into various services like Microsoft 365 and GitHub.
Expanding LinkedIn's AI Tools
The report, based on an internal document, indicates that LinkedIn will join other services such as GitHub, Security, and Azure in utilizing Copilot. While specific details about LinkedIn Copilot are not yet clear, the planned increase in AI resources suggests a substantial expansion of AI functionalities on the platform. A source familiar with the plans mentioned that LinkedIn might soon incorporate more advanced AI tools.
Current AI Features on LinkedIn
In February, LinkedIn rolled out several AI-powered features designed to enhance user experience and networking. One of the notable additions is an AI tool that helps users craft messages to initiate conversations. This feature is currently available to Premium subscribers, allowing them to draft messages using AI that references information from both their profile and the recipient's profile.
For recruiters, LinkedIn introduced AI-powered tools to simplify the hiring process. These tools enable recruiters to search for ideal candidates using natural language queries, making the process more intuitive and efficient. Additionally, marketing professionals can leverage AI to swiftly create ad campaigns, streamlining their workflow.
Traditionally, recruiters have relied on filters, keywords, and search techniques to sift through LinkedIn’s extensive database. With over 950 million members, the platform predominantly serves free users but generates revenue by offering advanced data access and search functionalities to recruiters and sales professionals.
As Microsoft allocates more AI resources to LinkedIn Copilot, users can anticipate even more sophisticated AI-driven tools aimed at enhancing networking, recruiting, and marketing efforts on the platform. This move underscores Microsoft's commitment to integrating AI across its services, promising a more intelligent and efficient LinkedIn experience.